Soliloquy 88

SOLILOQUY 88 from JASON LAST on Vimeo.
Found via Twisted Lamb
"SOLILOQUY 88 is a fashion film collaboration between Jason Last & art director Jaime Rubiano.
Commissioned for Hintmag, the film features Rodarte's spring 2010 collection, with shoes by Nicholas Kirkwood for Rodarte.
Radium, a white radioactive metal with the atomic number 88, turns black when exposed to oxygen. The film explores themes of decay, metamorphosis, transformation, etc, all through the lens of a dystopian and sci-fi vision, with a soundtrack by David Madden."

The fashion world have lately (in the past few years), started to fully embrace technology as a medium of presentation. Fashion films are starting to go viral. Why not? They are attractive, interesting, and a really fast way of 'spreading the word' so to speak. In the past two years or so, with the financial 'crisis', many of the less wealthy designers have used this medium as a way to present their fashion shows. It is much, much cheaper than the traditional runway show. (Only one model is required, and thus probably only one makeup artist, stylist, etc, and the location is probably fall cheaper to rent too). It's probably not as 'grand' as a traditional show, and all that stuff. But, it is the new age.

And I'm liking this =)

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BD: Nicole Kidman
DD: Carl Friedrich Abel
World Refugee Day
Father's Day 2010.